Meghan Markle’s New Show and Rebrand: Why It’s Bound to Flop (Again)
Disclaimer: This is an opinion piece based on publicly available information and media trends. It is not intended to defame, insult, or incite legal action from Meghan Markle, Prince Harry, or anyone in their orbit. If Meghan happens to be reading this—hi, please don't sue me.
Ah, Meghan Markle. The Duchess of Discontent. The Royal Rebel. The Hollywood Comeback Queen (or at least, trying to be). After a few years of media turbulence, lukewarm Netflix deals, and an ill-fated podcast that got axed before it could even find its groove, Meghan is back at it—this time with a fresh rebrand and a new show.
Will it work? Will she finally win over the skeptics? Will she prove the haters wrong?
Short answer: Probably not.
Meghan’s Rebrand: Same Story, Different Wrapping Paper
Meghan’s latest rebrand seems to be an attempt at something “authentic.” (Yes, another celebrity leaning into the authenticity trend—shocking.) But here’s the problem: every single one of her previous ventures was marketed the exact same way. The Netflix docuseries? It was supposed to be a raw, heartfelt look into her and Harry’s lives. Archetypes? A podcast to uplift and empower women’s voices. Her now-defunct lifestyle blog The Tig? A peek into her “real” self before she became royal.
Each time, it all starts with a beautifully packaged PR campaign about vulnerability, empowerment, and redefining narratives. But then... nothing. No compelling content, no real connection with audiences—just glossy, overly curated brand messaging that ultimately fizzles out.
Her Show’s Biggest Problem: It’s Out of Touch
The biggest critique of With Love, Meghan is that it’s out of step with what people actually want from lifestyle content.
Expensive, Unattainable Living – Showcasing lavish spreads and ultra-curated moments in a time when people are dealing with inflation and job insecurity is a bad look.
Forced Conversations – Reports suggest the show feels too staged, lacking the natural warmth that makes lifestyle content engaging.
A Lack of Unique Perspective – What does Meghan bring that other lifestyle gurus haven’t already mastered? Goop, Martha Stewart, and countless influencers already own this space. Meghan isn’t offering anything truly groundbreaking.
Hollywood Doesn't Do Second Chances (Unless You’re Robert Downey Jr.)
Meghan’s Netflix deal—originally a multi-million-dollar promise of compelling content—hasn’t exactly delivered. Her Spotify partnership with Archetypes ended with executives essentially calling the show a dud. Reports surfaced that she didn’t do enough work, and listeners? Well, let’s just say people weren’t exactly clinging to her every word.
Her next attempt? Apparently, a "feel-good, lifestyle-focused show." (Read: The Tig 2.0 with a bigger budget.)
The issue? The public already decided they aren’t that interested in Meghan as a media personality. Unlike Gwyneth Paltrow, who leaned into her niche (wellness + privilege + jade eggs = Goop gold), Meghan hasn’t carved out a distinct space. She’s not relatable enough for the everyday woman, nor is she edgy enough to intrigue a younger audience.
You Can’t Keep Flopping
The entertainment industry is not a charity. If you flop once, you might get another chance. Twice? You’re testing patience. But three times? Hollywood moves on.
Spotify Failure – Her Archetypes podcast deal ended unceremoniously, with executives allegedly calling the Sussexes “grifters” for failing to deliver quality content.
Netflix Underperformance – While Harry & Meghan generated early interest, it lacked longevity, and no follow-up projects have sparked meaningful excitement.
No New Blockbuster Deals – While once the Sussexes were highly sought after, there’s been a noticeable cooling of interest in their brand.
Meghan’s rebrand is happening in an industry that values fresh, compelling content. The problem? With Love, Meghan isn’t bringing anything new to the table.
The Public's Trust is Long Gone
The biggest obstacle to Meghan's media success? The public doesn’t trust her anymore. It’s not even about being pro-Meghan or anti-Meghan—it’s about the fact that every project she launches feels like another curated, orchestrated attempt to win favor, rather than something truly organic.
One of the biggest problems Meghan faces is a credibility gap. While she wants to position herself as relatable, the public isn’t buying it.
She presents herself as an underdog, yet she lives in a $14 million Montecito mansion.
She claims to be telling “her truth,” but her narratives often change.
She speaks of struggles and hardships, but her reality is one of extreme privilege.
People don’t want to be sold authenticity. They want to feel it. Meghan’s projects, no matter how well-produced, often feel like highly calculated PR stunts rather than genuine engagements.
The Meghan Markle Fatigue Is Real
There was a time when Meghan Markle was the ultimate media darling. People loved the idea of an American actress shaking up the British royal family. But overexposure has led to something worse than controversy—indifference.
People are simply tired of the Sussex brand. Whether it's the royal drama, the victim narrative, or the constant rebrands, audiences have moved on.
Lessons Meghan Needs to Learn (But Probably Won’t)
For Meghan’s rebrand to succeed, she needs to shift gears entirely. The problem? She seems stuck in the same cycle of over-curated content and out-of-touch messaging. If she actually wants to make an impact, here’s what she should do—but probably won’t:
1. Stop Trying to Be Everything to Everyone
One of Meghan’s biggest branding issues is that she doesn’t seem to know who her audience is. Is she catering to ex-royal sympathizers? High-net-worth elites? Everyday women? Right now, she’s trying to appeal to all of them—and in doing so, she resonates with none.
Successful lifestyle brands have a clear demographic. Goop thrives because it leans unapologetically into luxury wellness. Martha Stewart built an empire by mastering home entertaining. Meghan, on the other hand, is straddling too many lanes without fully committing to one.
👉 Lesson: Pick a niche and own it.
2. Authenticity Isn’t Something You Can Manufacture
For years, Meghan has positioned herself as "real" and "relatable." But when your version of "real" involves $2,000 cashmere sweaters and private jet travel, people tend to roll their eyes.
Take a look at the influencers who dominate lifestyle spaces—many of them are successful because they show the imperfect side of their lives. Meghan, however, always appears highly curated. Every angle, every quote, every aesthetic detail seems controlled.
👉 Lesson: People connect with real vulnerability, not a rehearsed and polished version of it.
3. Less Victim Narrative, More Value
Meghan’s public narrative often revolves around struggle—her struggles with the royal family, the media, public scrutiny, etc. And while some of those struggles are valid, the problem is that this can’t be her only brand story.
Audiences want content that adds value to their lives. If she’s launching a lifestyle brand, it should focus on how to help people, not just tell them how hard her life has been. Meghan needs to stop relying on old grievances to keep people interested and start offering something genuinely useful.
👉 Lesson: Shift the focus from Meghan’s story to her audience’s needs.
4. Drop the Unrealistic Perfectionism
Some of the best lifestyle brands succeed because they show imperfection. People love seeing messy kitchens, burnt cookies, and chaotic family dinners—it makes them feel normal.
Meghan’s problem? She never lets the messy side show. Everything is perfectly styled, immaculately designed, and emotionally filtered. The irony? This level of perfectionism makes her less relatable, not more.
👉 Lesson: Show the real, unfiltered moments. Not everything needs to be curated.
5. Stop Banking on the Royal Connection
Let’s be real—Meghan’s biggest brand asset was the royal family. The titles, the fairytale wedding, the drama—it’s what put her in the spotlight. But as time goes on, the “ex-royal” narrative is becoming stale.
If she truly wants to build longevity, she needs to establish an identity that doesn’t need to be tied to her royal past. Otherwise, she risks fading into irrelevance once people stop caring about the royal drama (and spoiler: many already have).
👉 Lesson: Create a brand that can stand on its own, without constant references to her royal departure.
6. Stop Announcing Projects Before They’re Fully Baked
Another recurring issue? Meghan has a habit of launching big, splashy projects—only for them to fizzle out.
Archetypes was hyped as a groundbreaking podcast but ended after one season.
The Netflix deal was supposed to yield major content, yet most of it has yet to materialize.
With Love, Meghan already has critics questioning its longevity.
👉 Lesson: Instead of rushing into rebrands and new ventures, Meghan should take the time to build something that actually lasts.
7. Listen to Feedback (Instead of Blaming the Critics)
Every time one of Meghan’s projects flops, the response from her team is never “we could have done this better.” Instead, there’s always an external reason—it’s the media’s fault, it’s because of bias, it’s because people “don’t get it.”
At a certain point, if every project fails to gain traction, the problem might not be the audience—it might be the product.
👉 Lesson: Take constructive criticism and adapt, rather than dismissing every failure as a smear campaign.
8. Make the Content More About the Audience
At its core, a successful lifestyle brand isn’t about the person running it—it’s about what it offers the audience. Right now, As Ever and With Love, Meghan are still very Meghan-centric rather than audience-focused.
If she truly wants to succeed in this space, she needs to stop centering herself in every narrative and start focusing on how her content can provide actual value to consumers.
👉 Lesson: Make it about them, not just her.
Final Verdict: The Internet Will Eat This Alive
This new show? It might debut with some hype, but unless it offers something genuinely different, the internet will tear it to shreds. Memes will be made. Think pieces will be written. The YouTube commentary crowd will have a field day.
At the end of the day, Meghan’s problem isn’t just branding—it’s follow-through. If she wants to succeed, she needs to drop the over-rehearsed media strategy and actually create something that speaks for itself. Otherwise, this latest venture is just another step toward media irrelevance.
But hey, at least she’ll always have that royal title… for now.
What Do You Think?
Do you think Meghan’s latest rebrand has a chance, or is it another doomed attempt at reinvention? Have you watched With Love, Meghan? Would you buy from As Ever?
Share this article with a friend who loves (or loves to hate) a good celebrity rebrand!
